WEBINAR: Making the Most of Your Market
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When: Thursday, November 14, 2019
1:00 p.m. to 2:00 p.m. ET
Where: United States

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Are you getting all the business you can in your market? How would you even know? Please join AVMA economists Dr. Bridgette Bain and Charlotte Hansen in learning about the AVMA's Market Share Estimator tool that provides companion animal practices – those that treat dogs, cats, birds, and horses kept as pets – a step-by-step process to calculate the potential size of your local market, identify your current market share, and set realistic goals for growth. Use the results to create a plan to capture more business and build your practice.


Bridgette Bain, Ph.D.
Bridgette Bain currently holds the position of Associate Director of Analytics at the American Veterinary Medical Association. She earned her Ph.D. in Financial Economics from the University of New Orleans and a Masters in Mathematics and Statistics from the University of Cincinnati. Dr. Bain maintains the statistical reliability of surveys and ensures the consistency of various data sets to be used in analysis. She contributes to the interpretation of data for publications and assists in the development of both survey instruments and economic modeling.
Charlotte Hansen, MS
As the Assistant Director of Statistical Analysis at the American Veterinary Medical Association, Charlotte Hansen specializes in equine economics and geographic information system mapping. She is responsible for performing statistical analysis, economic modeling, geospatial analysis, and research for the veterinary profession. Before joining the Veterinary Economics Division in 2016, Charlotte obtained her master’s degree at the University of Kentucky in Agricultural Economics. Prior to obtaining her master’s degree, Hansen received her B.A. in Geography from Virginia Tech with an agricultural economics business management minor.

Cost: Free

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