Understanding Industry Trends and Strategies for Veterinary Success (Insiders' Insights)

2025 has presented a challenge for veterinary medicine. The biggest issue is the continued decline in veterinary visits and concern about whether this is a new normal or just a continued reset after the pandemic. The longer the declines persist, the more concerning they become. Most people believe this to be due to the significant rise in the cost of veterinary services and the uncertainty of the U.S. economy, with its resulting impact on customer behavior. Focusing on non-fee strategies to maintain or increase profitability has become increasingly important. VHMA has been identifying and tracking these industry issues in its monthly Insiders' Insight Reports, and this webinar will summarize some of the key findings and their impact on veterinary medicine. Highlights of this one-hour webinar include:
•        2025 revenue and visit growth
•        2026 fee increases
•        What keeps you up at night
•        Client service
•        Managing pharmacy prescriptions
•        Paid time off
•        Appointment booking
•        Group purchasing organizations
•        Group purchasing organizations

Guest Speaker:

Karen Felsted, CPA, MS, DVM, CVPM, CVA 
Dr. Felsted is a CPA as well as a veterinarian and has spent the last 20 years working as a financial and operational consultant to veterinary practices and the animal health industry. She is active in multiple veterinary organizations, has written an extensive number of articles for a wide range of veterinary publications and speaks regularly at national and international veterinary meetings. In 2011 and 2017, she was awarded the Western Veterinary Conference Practice Management Continuing Educator of the Year and in 2014, the VetPartners Distinguished Life Member Award.