VALUE-BASED Strategic Pricing Best Practice for Veterinary Practices
Good-Better-Best

Good-better-best pricing is a pricing method that relies on creating and offering different versions
of veterinary services and products to clients. With this method, the veterinary practice systematically
provides several different versions of the service — at least two, and up to five, to its customers. Each version has a different price level, corresponding with benefits and quality, and is targeted towards a particular group of the practice’s clients having a specific economic valuation and willingness-to pay for the service.

This best practice tool discusses precisely what good-better-best pricing is, as well as how it can financially benefit your veterinary practice and provide value to the pets and pet owners you serve. Specific veterinary examples are provided.

Cost: $0