In virtually every service industry, subscription pricing is growing rapidly in popularity. This is also the case with the veterinary services industry. Subscription price offers are popular in veterinary practices because they help to grow the practice’s revenues and provide substantial convenience, assurance, and money savings to its clients. They not only ensure that there is a steady and predictable stream of sales and revenue coming into the practice every month but also give clients a reason to engage with the practice and pay attention to their pet’s health and well-being on a regular basis, not just when there is a sickness or medical emergency.

 

In this best practice tool, we will discuss precisely what a subscription price offer is, and how it can financially benefit your veterinary practice and provide real value to the pets and pet owners you serve. We will also examine the most effective ways to develop and market subscription offers to your clients and consider examples of subscription price offers.