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VHMA Strategic Pricing BEST PRACTICE TOOL: PRICE BUNDLING

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VALUE-BASED Strategic Pricing Best Practice for Veterinary Practices
Price Bundling

 

Price Bundling is a “win-win” pricing activity with the potential to provide significant economic benefits for the veterinary practice and to deliver substantial value to pets and pet owners. This pricing technique is relatively easy and inexpensive for a veterinary practice to implement and produces measurable results. Many veterinary practices already sell some products and services in bundles or packages such as vaccination packages, grooming service bundles, and preventive care bundles.

 

In this best practice tool, we will discuss precisely what price bundling is, as well as how it can financially benefit your veterinary practice and provide value to the pets and pet owners you serve. We will also examine the most effective ways to develop and offer price bundles to customers.

 

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