Most veterinary practices face stiff competition. Pet owners typically have half a dozen veterinary service providers, or even more, to choose from within driving distance. One of the biggest challenges practice managers face is in competing effectively for pet owners’ business. How can your practice stand out from the competitors? How can you provide your clients with a compelling reason to visit your practice for their pet’s healthcare needs instead of going elsewhere? And how can you develop a consistent and effective pricing strategy that will help you to compete effectively and to attract customers?

The following report documents the implementation of the Price Bundling strategic pricing best practice. The detailed report documents the practice's product and service considerations, steps to determining the pricing structure, staff training, as well as the business implications and lessons learned.